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Over the last five years, the cannabis market has grown by an average of 28.2% per year, outpacing the entire life sciences sector (IBISWorld). MJBiz Factbook forecasts the total growth of the economic impact of cannabis sales in the U.S. from $99 billion in 2022 to over $155 billion by 2026.
The number of industry players and their professionalism grows. Technologies are improving, and the quantity and quality of crops are increasing. Consumers are becoming more selective, demanding more precise effects, specific propertiers, and predictable and repeatable crop results. The weed grown in national forests is no longer enough, and neither is the amateur operation. Investor attitudes have changed as well.
Investors entering the industry at this stage have a lot of options. Competition is big and investment dollars can be choosy with their investment. They are sophisticated, armed with well-researched due diligence, see trends and evaluate risks, and most importantly are fully aware of the value of professionalism. Therefore, now, investors are looking for growers and operators who genuinely understand the cannabis industry down to the details while being forward thinking as well.
They have heard it all.
But there are things they still hope to see and hear.
It’s vital to combine personal and industry experience in your message. It’s also essential to have a subtle understanding of the investor’s world and mindset, know their background, problems and desires, plans for the future, and a clear understanding of the criteria they consider when choosing the right company. You have to foresee the upcoming questions, doubts, and objections while being precise and extremely clear – so that your investors can quickly grasp the concept of your business and forward it to their colleagues for further consultations without any distortion. You need to stand out sharply against the list of all companies and be concise – explaining all the most important parts during a 10 to 15 minutes meeting. That’s what it takes to convince them.Seems impossible? There is one tool to do it.
An actionable investment presentation is based on the core desire of every investor to spot a chance for a unicorn in the forest of choices. The billion dollar valuation, spotted early on, before other competitors, yet avoiding fool’s gold – that is among the key dreams.
Animation visualizes this desire. It will explain products and processes inside and out, reveal their unique advantages and most importantly, it shows what will be. Combining all of the benefits of video, illustration, text and sound, 3D graphics have no limit. They illustrate any vision, obligingly provide answers to the unasked questions and build the picture in their viewers’ minds: the first step in any creative process.
This is a visual, powerful, enchanting message that will reveal your proposal’s advantages and inspiring opportunities. Within minutes, with bright strokes, the animation will paint a whispy, sparkling silhouette of a unicorn amid the trees, just waiting to be noticed by the most astute investors.
The minds of California Technical Media are curious and experienced. We are a real opportunity multiplier when working towards your investment goals. Working together, we will unleash the full potential of your offer, awakening real sportsman’s ardor in your investors!